DROPBOX

THE CHALLENGE
Dropbox is primarily known for file storage and sharing, but the company wanted to demonstrate its other offerings and capabilities to Knowledge Workers and SMBs. Our assignment was to create assets that could work in both paid and organic contexts on TikTok.

THE INSIGHT
Our target audience is on TikTok for the same reason as everyone else: to be entertained. Simply telling people about technical and often intangible features wouldn’t cut it.

THE STRATEGY
We created short, social-first vignettes of relatable office dynamics and culture that helped humanize key features the client wanted to highlight in order to make content that fit into users’ FYPs.

THE WORK